1. Who is actually teaching?
Look for the teacher's real track record outside their own marketing: books, interviews, independent press, years of practice. Check whether they teach the program themselves or mostly appear in the promo videos.
2. What is inside — specifically?
A trustworthy program tells you the modules, the format (video, live calls, community, coaching) and how long you keep access. Vague promises with no curriculum are a warning sign.
3. What is the real total cost?
Add up the price, any required upsells, tools or software, travel for live events and the time you'll need to invest. Payment plans often cost more in total than paying in full.
4. What does the refund policy really say?
Read the actual terms, not just the "guarantee" badge. Note the number of days, any conditions (for example, completing assignments) and how to request a refund.
5. Who is it not for?
Good creators are clear about who shouldn't buy. If a program claims to work for everyone, be cautious.
6. Are the results realistic?
Testimonials are the best-case stories. Look for a results disclaimer and ask yourself what an average student would realistically get.
A quick checklist
- Teacher has a verifiable track record
- Curriculum and format are clearly listed
- Total cost is clear, including extras
- Refund terms are written and reasonable
- The page says who it's not for
- Claims are backed by a results disclaimer
Programs often run limited-time offers when they open enrollment. Here's how product launches work and how to use them without buying on impulse.